In a bid to foster a deeper understanding of the importance of ethical reporting and strengthen collaboration between the media and academia, Kibabii University hosted the 2nd Annual Media Relations Symposium under the theme “The Role of Media Practitioners in the Dynamic Digital Era.” The event, held in the University on Wednesday 13th September 2023 which saw the attendance of over 30 journalists from 23 different media houses in Bungoma County, was a resounding success. The event laid a platform for the University to highlight critical achievements in the past year; including research and innovation by staff and faculty, internationalization, human resourcing, and other developments in students’ performances in co-curricular activities. Notably, in a second attempt after the Tokyo 2020 Olympics, the University is preparing athletes to compete in the Olympics 2024.
In his address, the Vice Chancellor Prof. Isaac Ipara Odeo emphasized on the University’s commitment to open communication and collaboration with the media. He acknowledged the critical role journalists play in society and called upon them to explore the vast potential for news stories within the University. He encouraged journalists to explore the wealth of research and innovation opportunities within the University, presenting them with the potential to uncover captivating stories for a global audience.
The keynote speaker, Mr. John Makuba who is a former reporter in one of the country’s leading media houses, captivated the audience with his discourse on the critical importance of verifiable ethical reporting. Drawing on global examples of successful media-university partnerships and initiatives, he underscored the need for journalists to be guardians of truth in the dynamic digital era. Navigating misreporting and misinformation, according to Makuba, is not only a responsibility but a powerful tool for maintaining the integrity of the media profession.
Kibabii University’s commitment to fostering collaboration and supporting ethical journalism promises a brighter future for both academia and the media in Bungoma County and beyond.
