{"id":8372,"date":"2025-04-15T10:19:05","date_gmt":"2025-04-15T10:19:05","guid":{"rendered":"https:\/\/scai.kibu.ac.ke\/?p=8372"},"modified":"2025-12-23T13:15:39","modified_gmt":"2025-12-23T13:15:39","slug":"a-review-of-mobile-social-software-awareness-and-utilization","status":"publish","type":"post","link":"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/","title":{"rendered":"A Review of Mobile Social Software Awareness and Utilization"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8372\" class=\"elementor elementor-8372\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d51d295 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"d51d295\" data-element_type=\"section\" id=\"ourgoal\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5102eebe\" data-id=\"5102eebe\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-766237d6 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"766237d6\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A Review of Mobile Social Software Awareness and Utilization<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e716d68 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1e716d68\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33257c7\" data-id=\"33257c7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-466fb393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"466fb393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-53eddc7 elementor-invisible\" data-id=\"53eddc7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1942af02 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"1942af02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2016<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2c929807 elementor-invisible\" data-id=\"2c929807\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61db026 elementor-widget elementor-widget-heading\" data-id=\"61db026\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KIBU Authors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc0f91a elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"dc0f91a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Samwuel Mbugua<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-79b773a6 elementor-invisible\" data-id=\"79b773a6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d3794a4 elementor-tablet-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7d3794a4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/erepository.kibu.ac.ke\/server\/api\/core\/bitstreams\/863c3829-256a-403c-bd41-0fbeb78703cd\/content#:~:text=The%20findings%20also%20indicated%20that,as%20those%20in%20distance%20parts.\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ON PUBLISHER SITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7c297f63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c297f63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d1b1894 elementor-invisible\" data-id=\"2d1b1894\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-532a525d elementor-widget elementor-widget-heading\" data-id=\"532a525d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78208c4f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"78208c4f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Social software comprises a wide range of different types of activities, The most familiar are likely to be internet discussion forums, social networking and dating sites Mobile computing technologies and social software have given new challenges to technology enhanced awareness. Simple awareness system include knowing how the given system works. The objectives of the paper include To establish the level of awareness of mobile social systems, To identify commonly used tools in mobile social systems and To establish the level of utilization of using mobile social systems. This paper reviews the awarness of mobile social softare that includes Facebook,Whattapp, Twitter and linkedIn, Instagram. Primary data was used drawn from mobile social users in Nakuru County Kenya. The sample size was 361 respondents but 345 respodents returned the feed back , both descriptive and inferential statistics was used . It is evident from the study that out of More than 53.3% of respondents use WhatApp while 31.9% use facebook ,7.8% use twitter while Linkedin has lower ratings of 7.0%. The study also reveals that most of the respodents are aware of the services they utilize the service for chatting purpose with 80% followed by Messaging with 18.6 % while research work is the last one with 11%.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2016 KIBU Authors Samwuel Mbugua VIEW ON PUBLISHER SITE Abstract Social software comprises a wide range of different types of activities, The most familiar are likely to be internet discussion forums, social networking and dating sites Mobile computing technologies and social software have given new challenges to technology enhanced awareness. Simple awareness system include knowing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8372","post","type-post","status-publish","format-standard","hentry","category-research-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Review of Mobile Social Software Awareness and Utilization - School of Computing &amp; Informatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Review of Mobile Social Software Awareness and Utilization - School of Computing &amp; Informatics\" \/>\n<meta property=\"og:description\" content=\"2016 KIBU Authors Samwuel Mbugua VIEW ON PUBLISHER SITE Abstract Social software comprises a wide range of different types of activities, The most familiar are likely to be internet discussion forums, social networking and dating sites Mobile computing technologies and social software have given new challenges to technology enhanced awareness. Simple awareness system include knowing [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/\" \/>\n<meta property=\"og:site_name\" content=\"School of Computing &amp; Informatics\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-15T10:19:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T13:15:39+00:00\" \/>\n<meta name=\"author\" content=\"kibabii\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kibabii\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/\"},\"author\":{\"name\":\"kibabii\",\"@id\":\"https:\/\/kibu.ac.ke\/scai\/#\/schema\/person\/f24ef483cba6d32518303e5d7f89741d\"},\"headline\":\"A Review of Mobile Social Software Awareness and Utilization\",\"datePublished\":\"2025-04-15T10:19:05+00:00\",\"dateModified\":\"2025-12-23T13:15:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/\"},\"wordCount\":213,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kibu.ac.ke\/scai\/#organization\"},\"articleSection\":[\"Research List\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/\",\"url\":\"https:\/\/kibu.ac.ke\/scai\/a-review-of-mobile-social-software-awareness-and-utilization\/\",\"name\":\"A Review of Mobile Social Software Awareness and Utilization - School of Computing &amp; 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