{"id":8180,"date":"2025-04-11T06:13:27","date_gmt":"2025-04-11T06:13:27","guid":{"rendered":"https:\/\/scai.kibu.ac.ke\/?p=8180"},"modified":"2025-12-23T14:13:25","modified_gmt":"2025-12-23T14:13:25","slug":"factors-influencing-the-selection-of-mobile-phone-among-university-students-in-kenya","status":"publish","type":"post","link":"https:\/\/kibu.ac.ke\/scai\/factors-influencing-the-selection-of-mobile-phone-among-university-students-in-kenya\/","title":{"rendered":"Factors Influencing The Selection Of Mobile Phone Among University Students In Kenya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8180\" class=\"elementor elementor-8180\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7347b5e5 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"7347b5e5\" data-element_type=\"section\" id=\"ourgoal\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-592a64e\" data-id=\"592a64e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49411a01 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"49411a01\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Factors Influencing The Selection Of Mobile Phone Among University Students In Kenya<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b2353fb elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4b2353fb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27cfeeed\" data-id=\"27cfeeed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-15530be8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"15530be8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5026f799 elementor-invisible\" data-id=\"5026f799\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27d81a82 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"27d81a82\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2018<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1da188f9 elementor-invisible\" data-id=\"1da188f9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-193391d1 elementor-widget elementor-widget-heading\" data-id=\"193391d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KIBU Authors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d6867b7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5d6867b7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Richard K. Ronoh<\/p><p>Samuel Mbugua<\/p><p>Franklin Wabwoba<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-72322d30 elementor-invisible\" data-id=\"72322d30\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59df708d elementor-tablet-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"59df708d\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.ijiras.com\/2018\/Vol_5-Issue_5\/paper_12.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ON PUBLISHER SITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ee2dfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ee2dfb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-20bb22cc elementor-invisible\" data-id=\"20bb22cc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ba94b2a elementor-widget elementor-widget-heading\" data-id=\"1ba94b2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68c7c2d5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"68c7c2d5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Mobile phone technology has reached unprecedented level leading to unconstrained selection nightmare.This study investigates the selection priorities of mobile phone among university students in Kenya. A total of 310 undergraduate students participated in the study. A survey research design was used in this study. Questionnaire was employed in collection of data and the collected data was analyzed using descriptive and inferential statistics. The findings from this study revealed that university students yearn for the latest technology phones which come with numerous features although not all features are actually used. The study established that the phone appearance, technology used in the phone, accessibility and connectivity are the most important considerations when selecting a mobile phone. The information obtained from this study will provide a baseline understanding of the factors influencing the selection and hence usage of mobile technology among university students in Kenya. Furthermore, the study shows how mobile features can be used as indicators of mobile phone selection.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2018 KIBU Authors Richard K. Ronoh Samuel Mbugua Franklin Wabwoba VIEW ON PUBLISHER SITE Abstract Mobile phone technology has reached unprecedented level leading to unconstrained selection nightmare.This study investigates the selection priorities of mobile phone among university students in Kenya. A total of 310 undergraduate students participated in the study. A survey research design was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-8180","post","type-post","status-publish","format-standard","hentry","category-research-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Factors Influencing The Selection Of Mobile Phone Among University Students In Kenya - School of Computing &amp; Informatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibu.ac.ke\/scai\/factors-influencing-the-selection-of-mobile-phone-among-university-students-in-kenya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factors Influencing The Selection Of Mobile Phone Among University Students In Kenya - School of Computing &amp; Informatics\" \/>\n<meta property=\"og:description\" content=\"2018 KIBU Authors Richard K. Ronoh Samuel Mbugua Franklin Wabwoba VIEW ON PUBLISHER SITE Abstract Mobile phone technology has reached unprecedented level leading to unconstrained selection nightmare.This study investigates the selection priorities of mobile phone among university students in Kenya. A total of 310 undergraduate students participated in the study. 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