{"id":7752,"date":"2025-03-11T17:41:13","date_gmt":"2025-03-11T17:41:13","guid":{"rendered":"https:\/\/scai.kibu.ac.ke\/?p=7752"},"modified":"2025-12-23T23:48:44","modified_gmt":"2025-12-23T23:48:44","slug":"internet-usage-for-women-entrepreneurship-sustainability-a-study-of-selected-rural-woman-entrepreneurs-of-small-businesses","status":"publish","type":"post","link":"https:\/\/kibu.ac.ke\/scai\/internet-usage-for-women-entrepreneurship-sustainability-a-study-of-selected-rural-woman-entrepreneurs-of-small-businesses\/","title":{"rendered":"Internet Usage for Women Entrepreneurship Sustainability: A Study of Selected Rural Woman Entrepreneurs of Small Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7752\" class=\"elementor elementor-7752\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5fce0b1c elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"5fce0b1c\" data-element_type=\"section\" id=\"ourgoal\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cfbcf47\" data-id=\"cfbcf47\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14e2b11f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"14e2b11f\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Internet Usage for Women Entrepreneurship Sustainability: A Study of Selected Rural Woman Entrepreneurs of Small Businesses<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-58954692 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"58954692\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-107cdcb2\" data-id=\"107cdcb2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d63e173 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d63e173\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-523361d5 elementor-invisible\" data-id=\"523361d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50f81810 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"50f81810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2021<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3c114380 elementor-invisible\" data-id=\"3c114380\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56ba9864 elementor-widget elementor-widget-heading\" data-id=\"56ba9864\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KIBU Authors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-612871b0 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"612871b0\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Roselida Maroko Ongare<\/p><p>Anselemo Peters Ikoha<\/p><p>Franklin Wabwoba<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-54277d56 elementor-invisible\" data-id=\"54277d56\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de69185 elementor-tablet-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"6de69185\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.ijcstjournal.org\/volume-9\/issue-2\/IJCST-V9I2P3.pdf\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ON PUBLISHER SITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8345793 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8345793\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6d9555b4 elementor-invisible\" data-id=\"6d9555b4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b6e7795 elementor-widget elementor-widget-heading\" data-id=\"7b6e7795\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3defef0e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3defef0e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Sustaining technologies and innovations are important driving forces behind the modern day businesses and the working space. These technologies enable businesses to improve their products and services in a way that makes them compete with competitors in the same marketspace. The Internet is a sustaining technology that is currently altering the economic, social and political landscapes by changing the way people live, do business and work. The Internet if used properly can provide effective tools and services to support sustainable entrepreneurship with the potential of empowering women entrepreneurs economically, socially as well as contributing to environmental conservation and protection. This study sought to analyse Internet usage by women entrepreneurs of small businesses in rural areas. The study was premised on the fact that maximum utilization of the Internet by women entrepreneurs of small businesses in rural areas would provide opportunities to accelerate the country\u2019s social, economic and environment well-being. The study initially sought to predict the relationship between usage of Internet and sustainable development of women entrepreneurs of small businesses, then explored the detailed views of these women concerning the use of the Internet and finally compared the relationship between its usage and entrepreneurship sustainability. The findings show that Internet usage has positive and significant effect on entrepreneurship sustainability of women entrepreneurs of small businesses studied. The target population was women entrepreneurs of small businesses in Siaya County. A sample size was 272 and a response rate of 91.91% was achieved. Simple random sampling and snowball sampling techniques were used to aid in data collection. Survey research design was used and questionnaires were used to collect data. Data analysis was done using PLS-SEM statistical model and descriptive, inferential and predictive statistics that encompassed regression and correlation were used to analyse the data. Ethical issues arising from the research such as informed voluntary consent, no harm to participants, confidentiality of information and data integrity were accounted for. The reliability of the research tool was arrived at using composite reliability test and Cronbach\u2019s Alpha test. Validity of the research instrument was assessed using factor analysis. The significance of the study lies in its ability to provide valuable insights into the aspects of Internet usage in business and entrepreneurship sustainability.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2021 KIBU Authors Roselida Maroko Ongare Anselemo Peters Ikoha Franklin Wabwoba VIEW ON PUBLISHER SITE Abstract Sustaining technologies and innovations are important driving forces behind the modern day businesses and the working space. These technologies enable businesses to improve their products and services in a way that makes them compete with competitors in the same [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7752","post","type-post","status-publish","format-standard","hentry","category-research-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Internet Usage for Women Entrepreneurship Sustainability: A Study of Selected Rural Woman Entrepreneurs of Small Businesses - School of Computing &amp; Informatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibu.ac.ke\/scai\/internet-usage-for-women-entrepreneurship-sustainability-a-study-of-selected-rural-woman-entrepreneurs-of-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet Usage for Women Entrepreneurship Sustainability: A Study of Selected Rural Woman Entrepreneurs of Small Businesses - School of Computing &amp; Informatics\" \/>\n<meta property=\"og:description\" content=\"2021 KIBU Authors Roselida Maroko Ongare Anselemo Peters Ikoha Franklin Wabwoba VIEW ON PUBLISHER SITE Abstract Sustaining technologies and innovations are important driving forces behind the modern day businesses and the working space. 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