{"id":7545,"date":"2025-02-26T09:03:46","date_gmt":"2025-02-26T09:03:46","guid":{"rendered":"https:\/\/scai.kibu.ac.ke\/?p=7545"},"modified":"2025-12-24T01:09:57","modified_gmt":"2025-12-24T01:09:57","slug":"determinants-of-university-students-perceived-usefulness-of-mobile-apps","status":"publish","type":"post","link":"https:\/\/kibu.ac.ke\/scai\/determinants-of-university-students-perceived-usefulness-of-mobile-apps\/","title":{"rendered":"Determinants of University Students` Perceived Usefulness of Mobile Apps"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7545\" class=\"elementor elementor-7545\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b0de225 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"5b0de225\" data-element_type=\"section\" id=\"ourgoal\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61f64ba2\" data-id=\"61f64ba2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c64e261 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3c64e261\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Determinants of University Students` Perceived Usefulness of Mobile Apps<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55fa0425 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"55fa0425\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43cca7b2\" data-id=\"43cca7b2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77126c9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77126c9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-29c7123c elementor-invisible\" data-id=\"29c7123c\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f66aa55 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"7f66aa55\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-100dbf5 elementor-invisible\" data-id=\"100dbf5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a2d0791 elementor-widget elementor-widget-heading\" data-id=\"5a2d0791\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KIBU Authors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76855e82 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"76855e82\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ikoha Anselimo<\/p><p>Franklin Wabwoba<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4b0ab2f2 elementor-invisible\" data-id=\"4b0ab2f2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74798606 elementor-tablet-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"74798606\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/www.ijcttjournal.org\/archives\/ijctt-v70i1p103\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ON PUBLISHER SITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-25e5c9c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25e5c9c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5f374070 elementor-invisible\" data-id=\"5f374070\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44951782 elementor-widget elementor-widget-heading\" data-id=\"44951782\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1a63ab elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4e1a63ab\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Technology has taken over tasks initially carried out by professionals in virtually all industries and sectors, ranging from self-checking at airports to money transfer via mobile devices. The internet has become one primary information resource for learning in the education sector. Due to the introduction of mobile devices such as smartphones, the e-learning market has evolved. E-learning applications can help students actively maintain their academic schedules irrespective of their location and time. E-learning is becoming a reality even in less developed countries like Kenya. Mobile apps have become very beneficial to users. However, mobile app developers have not paid much attention to the end-users point of view. This study aims to determine the factors influencing university students` Perceived Usefulness of mobile apps. A quantitative research design was applied. An online self-completion questionnaire collected data, and the WarpPLS \u2013 SEM (version 7.0) software for data analysis. This paper applied the Unified Theory of Acceptance and Use of Technology (UTAUT) with the Technology Acceptance Theory (TAM) to develop a model. The latent variables that were found to predict perceived usefulness were security (? = 0.219, ? &lt;0.001), effort expectancy (? = 0.247, ? &lt;0.001), social influence (? = 0.141, ? &lt;0.001) and perceived ease of use (? = 0.123, ? &lt;0.012). The findings show that effort expectancy is a more powerful predictor of perceived Usefulness than the others. This paper adds to theory and practice by providing new research directions. These are for the academic world and insights for app developers and marketers to adapt their marketing strategies to meet the customers` needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2022 KIBU Authors Ikoha Anselimo Franklin Wabwoba VIEW ON PUBLISHER SITE Abstract Technology has taken over tasks initially carried out by professionals in virtually all industries and sectors, ranging from self-checking at airports to money transfer via mobile devices. The internet has become one primary information resource for learning in the education sector. Due to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7545","post","type-post","status-publish","format-standard","hentry","category-research-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Determinants of University Students` Perceived Usefulness of Mobile Apps - School of Computing &amp; Informatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibu.ac.ke\/scai\/determinants-of-university-students-perceived-usefulness-of-mobile-apps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Determinants of University Students` Perceived Usefulness of Mobile Apps - School of Computing &amp; Informatics\" \/>\n<meta property=\"og:description\" content=\"2022 KIBU Authors Ikoha Anselimo Franklin Wabwoba VIEW ON PUBLISHER SITE Abstract Technology has taken over tasks initially carried out by professionals in virtually all industries and sectors, ranging from self-checking at airports to money transfer via mobile devices. 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