{"id":7064,"date":"2025-02-24T09:28:19","date_gmt":"2025-02-24T09:28:19","guid":{"rendered":"https:\/\/scai.kibu.ac.ke\/?p=7064"},"modified":"2025-12-24T03:00:41","modified_gmt":"2025-12-24T03:00:41","slug":"social-dynamics-in-academic-pathways-a-comprehensive-study-of-social-influences-on-university-program-selection-in-kenya","status":"publish","type":"post","link":"https:\/\/kibu.ac.ke\/scai\/social-dynamics-in-academic-pathways-a-comprehensive-study-of-social-influences-on-university-program-selection-in-kenya\/","title":{"rendered":"Social Dynamics in Academic Pathways: A Comprehensive Study of Social Influences on University Program Selection in Kenya"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7064\" class=\"elementor elementor-7064\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b8b1d elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"67b8b1d\" data-element_type=\"section\" id=\"ourgoal\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4788a49e\" data-id=\"4788a49e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cdbf09a elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"1cdbf09a\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Social Dynamics in Academic Pathways: A Comprehensive Study of Social Influences on University Program Selection in Kenya<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dce86c2 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7dce86c2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38201fb0\" data-id=\"38201fb0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7385bd21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7385bd21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76587ff0 elementor-invisible\" data-id=\"76587ff0\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63db6064 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"63db6064\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-23b99549 elementor-invisible\" data-id=\"23b99549\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ce53f58 elementor-widget elementor-widget-heading\" data-id=\"3ce53f58\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KIBU Authors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b2fa3e elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1b2fa3e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Patrick Oduor Owoche<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-eb2e916 elementor-invisible\" data-id=\"eb2e916\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41da7bef elementor-tablet-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"41da7bef\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/rsisinternational.org\/journals\/ijrsi\/articles\/social-dynamics-in-academic-pathways-a-comprehensive-study-of-social-influences-on-university-program-selection-in-kenya\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ON PUBLISHER SITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-192434a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"192434a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4da905dc elementor-invisible\" data-id=\"4da905dc\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab6b elementor-widget elementor-widget-heading\" data-id=\"46ab6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3edd4401 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"3edd4401\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the dynamic context of Kenyan higher education plus the ever-changing career landscape, the career selection decision-making process regarding university program or course is not only critical but also complex. Failure to make an informed career choice hampers the student\u2019s proper formation of self-esteem into adult life. Hence the need for this study that addresses the gap in understanding the social dynamics influencing Kenyan students\u2019 educational choices, set against an evolving educational landscape. The study is anchored on Ginzberg\u2019s Developmental Theory, Bandura\u2019s Social Learning Theory, and Super\u2019s Self-Concept Theory.\u00a0 The research provides a multifaceted perspective on how students navigate their academic pathways. Surveying 200 undergraduate students at Kibabii University, Kenya, the study employed a descriptive correlational design, integrating both descriptive and inferential statistical analyses to explore the influence of peers, family, teachers, and media. The results indicated that a higher percentage of female students (22%) than male students (12%) make this decision at primary school age. The decision-making is fairly distributed across different stages of secondary education, with the most decisive phase being after secondary school, where 34% of males and 26% of females make their choice. Interestingly, an equal percentage (15%) of both genders report that their decision emerged slowly over time. Further findings indicate a significant impact of peers on program selection, signifying a peer-oriented approach in students\u2019 decision-making. In contrast, parental influence is identified as a major determinant in the timing of these decisions, highlighting the critical role of family in the Kenyan educational setting. These results not only contribute to a nuanced understanding of academic decision-making in Kenya but also underscore the importance of considering these social factors in educational counseling and policy formulation. The study bridges a crucial research gap and provides insights pivotal for educators, counselors, and policymakers, emphasizing the need for comprehensive guidance strategies that accommodate these social influences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024 KIBU Authors Patrick Oduor Owoche VIEW ON PUBLISHER SITE Abstract In the dynamic context of Kenyan higher education plus the ever-changing career landscape, the career selection decision-making process regarding university program or course is not only critical but also complex. Failure to make an informed career choice hampers the student\u2019s proper formation of self-esteem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7064","post","type-post","status-publish","format-standard","hentry","category-research-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Dynamics in Academic Pathways: A Comprehensive Study of Social Influences on University Program Selection in Kenya - School of Computing &amp; Informatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibu.ac.ke\/scai\/social-dynamics-in-academic-pathways-a-comprehensive-study-of-social-influences-on-university-program-selection-in-kenya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Dynamics in Academic Pathways: A Comprehensive Study of Social Influences on University Program Selection in Kenya - School of Computing &amp; Informatics\" \/>\n<meta property=\"og:description\" content=\"2024 KIBU Authors Patrick Oduor Owoche VIEW ON PUBLISHER SITE Abstract In the dynamic context of Kenyan higher education plus the ever-changing career landscape, the career selection decision-making process regarding university program or course is not only critical but also complex. 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