{"id":6987,"date":"2025-02-23T19:05:14","date_gmt":"2025-02-23T19:05:14","guid":{"rendered":"https:\/\/scai.kibu.ac.ke\/?p=6987"},"modified":"2025-12-24T03:08:32","modified_gmt":"2025-12-24T03:08:32","slug":"assessing-the-influence-of-product-page-design-on-purchasing-influence-of-products-in-online-marketplaces","status":"publish","type":"post","link":"https:\/\/kibu.ac.ke\/scai\/assessing-the-influence-of-product-page-design-on-purchasing-influence-of-products-in-online-marketplaces\/","title":{"rendered":"Assessing the Influence of Product Page Design on Purchasing Influence of Products in Online Marketplaces"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6987\" class=\"elementor elementor-6987\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15c15435 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"15c15435\" data-element_type=\"section\" id=\"ourgoal\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d8a5485\" data-id=\"3d8a5485\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a7d22f5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a7d22f5\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Assessing the Influence of Product Page Design on Purchasing Influence of Products in Online Marketplaces<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4070b502 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4070b502\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18e9e6b9\" data-id=\"18e9e6b9\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-13fd9af9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13fd9af9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-786a28b2 elementor-invisible\" data-id=\"786a28b2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56034f59 elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"56034f59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-676b8c05 elementor-invisible\" data-id=\"676b8c05\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2abb0d elementor-widget elementor-widget-heading\" data-id=\"2a2abb0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KIBU Authors<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a967466 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1a967466\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Paul Oyile<\/p><p>Patrick Owoche<\/p><p>Richard Ronoh<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-640b1507 elementor-invisible\" data-id=\"640b1507\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-387e1340 elementor-tablet-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"387e1340\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-shrink\" href=\"https:\/\/rsisinternational.org\/journals\/ijrias\/articles\/assessing-the-influence-of-product-page-design-on-purchasing-influence-of-products-in-online-marketplaces\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ON PUBLISHER SITE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e8eaa2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e8eaa2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5762b4ca elementor-invisible\" data-id=\"5762b4ca\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34daf5bc elementor-widget elementor-widget-heading\" data-id=\"34daf5bc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Abstract<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4e55dd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5c4e55dd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In the era of e-commerce, online marketplaces have become indispensable platforms for businesses to reach a global audience. This study investigates the impact of product page design on purchasing influence within online marketplaces, focusing on the relationship between key design elements and consumer behavior. The research addresses a gap in understanding how layout, visual appeal, and the strategic placement of elements affect purchase intent and behavior. Employing a quantitative research design, the study sampled 186 online market consumers within Nairobi County in Kenya, across six major e-commerce platforms, including Amazon, Jumia, and Alibaba. Data were collected through structured questionnaires and analyzed using descriptive and inferential statistics. Key findings indicate that visually appealing designs, clear product information, and well-positioned call-to-action buttons significantly enhance user engagement and purchasing decisions. The study concludes with recommendations for optimizing online product pages to increase sales and reduce cart abandonment rates. Ethical considerations were adhered to throughout the research, ensuring participant confidentiality and data integrity. This research highlights the need for e-commerce platforms to prioritize user-centric design strategies that align with consumer preferences, driving better engagement and conversion rates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>2024 KIBU Authors Paul Oyile Patrick Owoche Richard Ronoh VIEW ON PUBLISHER SITE Abstract In the era of e-commerce, online marketplaces have become indispensable platforms for businesses to reach a global audience. This study investigates the impact of product page design on purchasing influence within online marketplaces, focusing on the relationship between key design elements [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-6987","post","type-post","status-publish","format-standard","hentry","category-research-list"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Assessing the Influence of Product Page Design on Purchasing Influence of Products in Online Marketplaces - School of Computing &amp; Informatics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kibu.ac.ke\/scai\/assessing-the-influence-of-product-page-design-on-purchasing-influence-of-products-in-online-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assessing the Influence of Product Page Design on Purchasing Influence of Products in Online Marketplaces - School of Computing &amp; Informatics\" \/>\n<meta property=\"og:description\" content=\"2024 KIBU Authors Paul Oyile Patrick Owoche Richard Ronoh VIEW ON PUBLISHER SITE Abstract In the era of e-commerce, online marketplaces have become indispensable platforms for businesses to reach a global audience. 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